Clubhouse is a new app within the world of social media marketing, and it is taking the internet by storm. What actually is Clubhouse though? It is a hybrid of live-streaming, podcasting and Snapchat… all bundled into one. The app allows people to listen into conversations, interviews and discussions led by some of the biggest names including Tiffany Haddish, Kevin Hart, Ashton Kutcher, Jared Leto, SpaceX billionaire Mr Musk, and Oprah Winfrey.
The main reason behind the recent hype surrounding this new social media platform is the exciting chat room topics. One thing to note is that the app is ‘exclusive’ which means that you have to be invited in order to listen to the conversations. They always say that you want what you can’t have!
How Clubhouse Works
Once you have received your invite through, you have instant access to all the conversations that are going on within the app. It is a good idea to take the time to select the categories that interest you once you log in, as these will form the foundation of the conversation that are visible to you.
With some audio-chat apps, there is often the issue with people talking over each other which makes conference calls or meetings hard to progress. One of the great things about Clubhouse is that by default, you are muted. So you can literally sneak into a conversation undetected. There is also a ‘raise your hand’ features where the host is able to invite someone to join in. This means that other people can get involved, but the host has complete control over how the conversation progresses.
The app is all about starting a conversation and getting large audiences listening live. Any business using Clubhouse will be able to connect with their clients or customers, using audio, making it more intimate and “live” than texted-based social media apps, like Facebook, Instagram, or Twitter. Unlike apps, like Zoom, Clubhouse allows all the focus to be solely on the conversation, meaning businesses will know the attention is on what they have to say to their clients or customers.
How Brands Can Use Clubhouse
You may be wondering how Clubhouse is going to be useful in the world of business. Like with most social media channels, they always start out being consumer-focused before a business side is added to the platform. There is nothing to say that you can’t start using Clubhouse now to start building your brand though. We have put together some tips on how you can start tapping into the app’s community:
1. Get feedback from Clubhouse users
When it comes to any marketing, feedback (or testing and measuring) is really important. If you have the opportunity to ask your customers how they find your products or services, why not?! Create a room and ask for feedback on your latest business idea, or a product you are looking to bring to the market. Just by simply starting a conversation with people who are outside of the business may spark some new ideas and questions that you and your team might not have even considered.
2. Keep up to date with industry trends
You probably have a few key websites that you visit on a regular basis in order to stay up to date with the latest goings-on in your industry, but Clubhouse could be a great way to keep tabs on your niche. You can follow influential people in your industry, and even keep tabs on your competitors too! It does take a little while to get used to the platform but sooner or later you will have a specific timeline giving you information on the latest trends to watch out for.
3. Use it to announce company news
What better way to broadcast company news and business decisions than on Clubhouse? You can create a room to chat about any big changes you are making, and educate people about why you are making these decisions. Not only can you bring your brand to the forefront of the conversation, but by telling a story you can really resonate with your audience.
So there you have it, a quick introduction into the next must-have app, and how it can benefit your business. We would love to hear if you have been using Clubhouse and how you are finding it – drop us a comment on social media.