Google has recently announced several ways they are supporting businesses during the Coronavirus pandemic. I will be filling you in on these over the coming weeks, but the biggest change they have announced is committing to $340 million in Google Ads credits for small and medium-sized businesses. Let’s have a look a this in further detail.
Why is Google offering ad credits?
Small and medium-sized businesses represent around 90% of all businesses and more than 50% of employment worldwide. COVID-19 has hit these businesses harder than most, and they are the ones most likely to face closure and decreasing revenue. Google are offering this ad credit to show their support for these businesses.
Does my business qualify?
The main catch here is that the credit is not applicable to those wanting to start a Google Ads campaign today. Unfortunately, you are required to have spent with a Google Ads account during 10 out of 12 months of 2019, and in January/February this year. Customers must have either advertised directly with Google, or via a dedicated partner channel.
How does the ad credit work?
If you are lucky enough to be a business that qualifies for this ad credit, you will be automatically notified within your Google Ads account. The credits are valid until 31st December 2020, and can be used on ads across a variety of Google platforms. This includes Search, Display, YouTube, and on any campaign types.
When will I receive my ad credit?
Google have stated that starting in late May, ad credit will start being rolled out in phases. Over the following months, eligible customers will be notified and the ad credit will be applied to your Google Ads account.
The ad credit amount will vary by customer, and your previous Google Ads spend will be taken into consideration.
This generous move from Google is just the start of things to come, keep your eyes peeled for more updates on my blogs page. I am also putting together some COVID-19 marketing tips in the following weeks, so stay tuned.