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Did you know that you can drive more organic traffic to your website by simply optimising your social media profiles? Whether your audience use LinkedIn, Facebook, Instagram or other channels, I have put together some top tips on how to optimise your social media content for the best SEO results.

Update Your Social Media Information

Not only can updating your social media profiles help increase your visibility on Google, it can also help you get one up on your competitors. Here are a few things you should always think about when updating or creating a new social media platform:

  1. Choose logical handles & profile names
    These should be consistent across all social media channels so customers can find you easily. Profile names should be relevant and easy to remember.
  2. Complete all of your profile information
    I know this is time-consuming, but you need to give visitors as much information as you can in the short space you have to write! If someone searches for topics related to your business within the social media platform’s search feature, you want to be found.
  3. Add relevant search terms to your profiles
    Think about this in the same way as you carry out SEO. Include keywords that people may use to find the products or services you are selling.
  4. Link to your website
    Whether you have a small or large following on social media, you want people to drive traffic to your website, so make it easy for people!
  5. Interlink your social media profiles
    You should be posting different content across all of your social media platforms, so be sure to add your Instagram handle to your Facebook profile and vice-versa.
  6. Ensure your content is consistent across all channels
    No matter what social media platform you are posting from, visitors should recognise your business straight away from the tone of voice of your posts. Consistent brand messaging is key, and remember your website forms part of this too.
  7. Include contact information
    This should be a given, but it is still worth including! Make it easy for your audience to connect with you – include your business phone number and email address, and even add a chat function so they can DM you directly.

Create Search Engine Friendly Content

Once you have spent the time getting your social media platforms up-to-date, it is time to think about the content you post on a regular basis.

The most important thing when it comes to content is to put yourself in the shoes of your audience. Are you creating posts that resonate with them, and that they will find interesting? Think about the context in which your content will be viewed. If you are explaining how your product works, would it be better to create this in a video format rather than text which they will have to scroll through?

Integrating organic keywords into your social media posts can really help to boost your visibility on search engines too. Try not to keyword-stuff though, focus on writing posts in your natural style with the odd keyword scattered here and there.

Use Hashtags & Consider Post Timings

Hashtags are a great way to reach a wider audience and improve your discoverability. When users search for a specific hashtag, your posts will appear in search results so it is really important to use the right ones! Spend some time researching popular and relevant hashtags as adding unnecessary tags on your post will just make it look cluttered.

It is essential to have an understanding of your audience’s behaviour. If you are posting on social media at 6pm at night when parents are getting their children ready for bed, this may not be the best time (depending on what you are trying to promote of course!). The best thing to do is experiment with different times of day, and continue testing on a regular basis. Audience behaviours can change over time, so for maximum engagement you need to keep monitoring this.

Optimising Your Social Media For Search Visibility

Creating SEO-friendly social media profiles will really help to enhance your visibility on search engines and ultimately drive more traffic to your website. Remember to get the basics right first, before focusing on keyword-rich content with links back to your website. If you need any help with this, or are looking to improve your website’s rankings on Google then contact me today.

2024