Facebook Ads have always been a popular marketing tool, and there are many benefits of allocating some marketing budget to Facebook Ads. Whether you are looking to raise brand awareness, acquire new customers, or engage with your current audience, social marketing ads can help. Let’s have a look at some of the benefits of Facebook Ads to support with growing your business.
One of the main benefits of using Facebook Ads is the ability to reach your exact audience. The data that Facebook holds on people is incredible – you can be as specific as targeting someone who is between 21-25, has just bought their first home, and is interested in home improvement. If you really know your customer demographic, Facebook is the best way to engage with them.
Cheap & Fast
Compared with the likes of Google Ads, Facebook is one of the cheapest platforms to advertise on. I ran a campaign recently on a niche market where I had a total budget of £35, and the Facebook Ad reached 13,532 unique visitors. Not bad if you are wanting to raise brand awareness.
Another great thing about Facebook Ads is that it drives immediate results. You can start reaching thousands of people today, so it is a great solution if you have a product or service you want to market quickly.
Increases Website Traffic
There are lots of different types of campaigns you can run using Facebook – you can even run a website click campaign to drive traffic directly. You can increase website traffic through multiple sources, including SEO, but if you are wanting fast results, Facebook is the way forward.
It Is Measurable
As a marketer, it is important to continually test and monitor campaigns. One of the great things about Facebook Ads is that the results are displayed instantly, in real-time. You can immediately look at the impressions, clicks and conversions your campaign has generated (you will need to set up the Facebook Pixel to track activity on your website though).
Cost-Effective Advertising Investment
I have only touched on a few of the benefits of Facebook Ads. There are lots more including it being budget-friendly, available on mobile, and it can give you an edge on your competitors. It is cheaper than most other forms of advertising, the targeting options are extremely precise, and you can even target previous customers and website visitors.
By increasing the number of touch points that you have with your audience, you can start creating a sales funnel and driving conversions further down the line.
If you would like any help with your Facebook Ads campaign, or just some guidance on how to get started please get in touch today.