Google Ads

Google Ads, more commonly known as PPC (Pay-Per-Click) is one of the best ways to produce a direct return on investment. Your ads will be positioned at the top of organic results pages, for keywords relating to your business. As you only pay when someone clicks on your advert, you receive increased brand awareness for free too.

With full conversion tracking implemented, you can see exactly how much return a click on your advert produces. Google Ads allows you to attract targeted visitors to your website, who are interested in the products or services your business offers, resulting in high conversion rates. By using a combination of data-driven insights and creativity, we will create a bespoke, high performance campaign that will drive revenue.

Google Ads Process

As a Google Ads Certified team (in both Search & Display), you can rely on us to both create and manage your campaigns effectively. The perfect campaign will put your company and product in front of customers at the crucial time of their buying process. We also create Remarketing campaigns to engage with previous website visitors and turn them into new customers. Using HTML5 Ads we will help showcase your unique value proposition.

Bid Strategy & Conversion Tracking

After choosing the perfect keywords for your campaign, we will create targeted, engaging adverts that will highlight your unique selling points and encourage clicks from your target audience. Integrating conversion tracking through Google Analytics will enable us to see which campaigns are performing well.

A/B Split Testing

A/B split testing is where you show 2 variants of the same web page to different visitors, and compare which version drives more conversions. Thus allowing the optimisation of your website for better results. By creating specific landing pages for your Google Ads campaign, bounce rates will be reduced, user experience will be enhanced, and you will see a significant increase in conversions.

Ongoing Optimisation

Once your Google Ads campaign is up and running, it won’t just be left to its own devices. Daily optimisation will be carried out, to ensure any keywords or adverts that aren’t performing are removed quickly. This ensures you are not wasting budget on ineffective marketing.

Bing Ads Management

As well as Google Ads, Bing provides an additional platform for businesses wanting to reach a different audience. Bing is the default search engine for Internet Explorer and Yahoo, and has an ever-increasing market share. With generally low cost-per-clicks (due to Google being the main competitor), Bing Ads are an effective way to expand your audience targeting with a small spend.

Here are some of the results we have achieved

Reduction in CPC over 3 months

ROI from a Google Ads campaign

Increase in RM impressions in 2 weeks